Who We Are
Driven by commITment and accountabilITy
Arun Nayar
CEO & Chairman
Arun Nayar
Chief Executive Officer & Chairman
As chairman, CEO and co-founder of Direction Arun Nayar is responsible for the management and strategic direction of the company. He holds a B.Sc. degree in Physics from Oxford University and a Masters degree in Physics from Imperial College, London. He speaks fluent English, German and Italian.
As chairman, CEO and co-founder of Direction Arun Nayar is responsible for the management and strategic direction of the company. He holds a B.Sc. degree in Physics from Oxford University and a Masters degree in Physics from Imperial College, London. He speaks fluent English, German and Italian.
Under his leadership, Direction has experienced tremendous growth quarter after quarter and has increased its employee base to over 250 employees in less than 6 years. Prior to co-founding Direction in 1998, Arun was instrumental in the early inception of the fastest growing mail order company in India from 1992 to 1998. He has also served as the director of various multinational and start-up companies.
Arun actively involves himself with:
- Providing the company with vision
- Effecting managerial direction and control
- Implementing company directives and policy
- Overseas Financial activity
- Supervise in the analysis, design, testing & implementation of existing projects
Sanjay Gupta
Chief Operating Officer
Sanjay Gupta
Chief Operating Officer
With over 30 years of experience in the software industry Sanjay Gupta holds an MBA in Marketing and serves as a Chief Operating Officer of Direction, Sanjay is directly responsible for the management, growth and success of Direction’s technology operations.
During his tenure, Sanjay has significantly developed Direction’s Product Development and E-Commerce divisions into high quality delivery centres – ensuring that Direction continues to remain a leader within the global IT revolution.
Notable among his many accomplishments, Sanjay has orchestrated several technology developments that have significantly contributed to the company’s overall business strategy.
Sanjay’s other key areas of involvement are:
- Liaison between clients and the company
- Driving performance measures for company operations
- Implementing marketing strategy and policy
- Overseeing the recruiting and training of employees
Mary Stella
General Manager – Technical
Mary Stella
General Manager – Technical
She has been instrumental in building and scaling Direction’s business successfully. She has a track record for customer centricity, passion for excellence and being rigorous in execution.
She enjoys empowering others and solving problems by inspiring others to plan, innovate and execute long term professional goals. She holds a Master’s degree in Computer Applications. Over the years has expertise gained and is a Domain expert in Apparel manufacture and exports, Shipping and Logistics, and Retail solutions. Notable among her many accomplishments, Stella has orchestrated several technology developments and has enhanced the growing account relationship of OTTO and bonprix clients. In addition, she has served the company through a complete in-house HR package.
Is actively involved in:
- Turnaround Leadership
- Strategic Planning and Execution
- General and Operations Management
- Team Building and Leadership
- New Product Development
Jaspreet Singh
General Manager
Jaspreet Singh
General Manager
An enthusiastic and self-motivated person with a “Never give up” attitude and a passion to succeed and a track record of successful projects delivered across multiple technology platforms.
A BE in electronics with more than 20 years of rock solid experience in the IT Industry. Jaspreet has worked in different roles right from Developer to Leadership and has acquired an in-depth knowledge of organizational culture making it possible to handle resources and operations at every level efficiently.
Is actively involved in:
- Has a great passion for business and a drive for producing results
- Accepts new challenges and meeting daunting targets
- Highly skilled in Product Development, Sales & Marketing for MS Product & Technologies
- Handling Commercial and People Leadership
- Serving as a GO TO senior leader in company for past many years providing his expertise in areas of operations and management decisions
A believer of the fact that true strength lies in TEAM, Jaspreet has the ability to keep the team well-motivated and enables them with his decision making skills.