The Challenge

• Inability to scale internationally for additional product launches
• Lack of agility in identifying top/flop products
• Inability to identify top/flop products for respective regions

Our Solution

Direction developed a solution to pinpoint high-performing and low-performing products across diverse product lines through a customized iteration of the artificial neural network (ANN)-based demand-potential forecast solution.

This approach:

• Optimizes budget allocation for products and categories
• Identifies top regional products for efficient decision-making
• Improves inventory efficiency and reduces storage costs by determining optimal inventory levels
• Optimizes reorder points and stock levels to minimize costs and prevent inventory shortages