Why a Customer Relationship Management (CRM) Application is Important for Customer Retention

Why a Customer Relationship Management (CRM) Application is Important for Customer Retention

The success of any business relies heavily on its ability to build and maintain relationships with its customers. Achieving customer retention is a key factor in ensuring long-term success in any industry. To this end, Customer Relationship Management (CRM) applications can be a powerful tool for helping businesses build strong relationships with their customers and…

Top 7 Industries that need CRM

Top 7 Industries that need CRM

Even though Customer Relationship Management (CRM) only recently became a thing, the idea behind it first surfaced in the 1970s, when companies depended on frontline input, annual surveys, and customer database analytics to gauge customer happiness. Customer relationship management, or simply CRM, is a broad strategy used by organizations to manage and analyze customer data…